Exploring the Types of Insolvency: Liquidation, Voluntary, and CVA
February 14, 2025
In the complex landscape of corporate finance, understanding the nuances of insolvency is crucial for any business. Insolvency, a state where a company's liabilities exceed its assets or it cannot meet its financial obligations as they fall due, can lead to various outcomes. Liquidation and Company Voluntary Arrangements (CVAs) represent two fundamentally different paths. While Liquidation, either voluntary or compulsory, results in the dissolution of the company, a CVA seeks to allow the company to continue operating by renegotiating debt terms with creditors. Engaging with these concepts not only highlights the consequences of financial distress but also reveals the strategic decisions companies must navigate to either close down or attempt recovery. What implications do these choices have for the stakeholders involved?
What is Insolvency, and How Does it Occur?
Insolvency occurs when an entity is unable to fulfil its debt obligations as they become due. Key indicators of this financial distress include consistent cash flow problems and mounting unpaid debts, signaling the need for a thorough assessment by an insolvency practitioner.
This professional plays an essential role in managing the insolvency process, evaluating the viability of restructuring options such as Company Voluntary Arrangements (CVAs) or initiating procedures for Liquidation.
Understanding the Insolvency Process
The process of insolvency typically begins when a company or individual can no longer meet their financial obligations to creditors as debts become due. This financial distress triggers the initiation of formal insolvency procedures, which are designed to resolve the situation either through recovery or closure of the company.
Key components of this formal insolvency process include creditors' voluntary Liquidation, company voluntary arrangement, and, in more severe cases, the issuance of a winding-up order.
In creditors' voluntary Liquidation, the company's directors voluntarily decide to cease operations because the company cannot pay its debts. This process is managed by an insolvency practitioner who liquidates the company's assets to repay creditors.
Alternatively, a company's voluntary arrangement allows a company facing financial difficulties to reach an agreement with its creditors to restructure its debt and continue operations under revised terms.
Both processes involve detailed assessments and negotiations with the company's creditors and require the guidance and Administration of a qualified insolvency practitioner. The chosen route largely depends on the viability of the company's continuing operations and the consensus of the creditors.
Each method provides a structured approach to addressing insolvency, safeguarding the interests of all parties involved.
Signs a Company Cannot Pay its Debts
Recognizing when a company cannot meet its financial obligations is essential for identifying the early stages of insolvency. When a company cannot pay its debts as they fall due, it may be experiencing cash flow insolvency. This situation occurs when the available financial resources are inadequate to cover immediate liabilities.
Alternatively, balance sheet insolvency arises when a company's total liabilities exceed its assets, signaling deep-rooted financial difficulty.
Insolvent companies might consider a company voluntary arrangement (CVA) as a formal insolvency procedure aimed at restructuring debts to allow continued operation. Conversely, if recovery seems unfeasible, creditors' Voluntary Liquidation (CVL) may be pursued, where assets are liquidated to pay creditors. These options underscore the severity of not being able to pay its debts.
Indicators of potential insolvency include persistent late payments to creditors, legal actions from unpaid creditors, or a sudden drop in cash reserves. Such signs suggest that the company's debts are becoming unsustainable, warranting immediate attention to prevent compulsory Liquidation or further financial decline.
Recognizing these signs early can be critical for taking timely steps to address the financial health of a business through appropriate insolvency procedures.
Role of an Licensed Insolvency Practitioner
An insolvency practitioner serves a crucial role in managing the process when a company or individual cannot settle their debts within the required timelines. A licensed insolvency practitioner is designated to manage the insolvency process, which may include administrative receivership, creditors' voluntary Liquidation, or company voluntary arrangements (CVA). Their main responsibility is to handle the company's assets and liabilities in a way that maximizes returns to creditors while ensuring fairness and legal compliance.
The table below highlights key roles and mechanisms in the insolvency process:
Role/Mechanism
Description
Official Receiver
A public official who initially handles company insolvency cases.
Insolvency Practitioner Chosen
Appointed to manage specific insolvency processes like CVA or liquidation.
Creditors' Committee
A group of creditors that oversee the insolvency practitioner's actions.
Company's Assets
Managed and liquidated to repay creditors as per insolvency laws.
The practitioner must balance the interests of all parties involved, including creditors, shareholders, and employees. They also play an essential role in negotiating terms under company voluntary arrangements, aiming to enable the company to continue operations while repaying its debts. This strategic management requires a deep understanding of financial and legal frameworks to navigate complex insolvency situations effectively.
Explaining the Different Types of Insolvency
Insolvency can manifest in several distinct forms, each with unique implications and processes. It is essential to understand the differences between voluntary and compulsoryinsolvency procedures, as these affect the rights and potential recoveries of creditors and shareholders differently.
This section will provide an overview of the six types of insolvency, focusing on their key characteristics and the impact on involved parties.
Overview of the Six Different Types
To begin with, Creditors' Voluntary Liquidation (CVL) occurs when a company is insolvent and cannot pay its debts. The shareholders resolve to wind up the company, and an insolvency practitioner is appointed to oversee the process, liquidate the company's assets, and distribute the proceeds to creditors.
Members' Voluntary Liquidation (MVL), on the other hand, is initiated when a company is solvent. Here, the shareholders decide to dissolve the business, often for strategic reasons, with assets exceeding liabilities, allowing for the settlement of all debts and distribution of surplus funds to members.
Compulsory Liquidation is a formal insolvency procedure initiated typically by creditors through a court order when a company is unable to fulfil its financial obligations. This method also involves an insolvency practitioner who liquidates assets to pay creditors.
To conclude, a Voluntary Arrangement allows a financially troubled but potentially viable business to continue operating as a going concern. Under this arrangement, the company reaches an agreement with creditors to restructure debt, thereby avoiding full-scale Liquidation. This process too requires the guidance of an appointed insolvency practitioner.
Key Differences Between Voluntary and Compulsory Procedures
Understanding the key differences between voluntary and compulsory insolvency procedures is essential for stakeholders traversing the complexities of financial distress. Voluntary Liquidation occurs when the directors of a financially troubled company decide to dissolve the business without external compulsion. This can be subdivided into creditors' voluntary Liquidation and members' voluntary Liquidation.
In creditors' voluntary Liquidation, the company is insolvent, and the liquidation process is primarily for the benefit of creditors. A meeting of creditors is held to discuss the dissolution, where unsecured creditors can participate alongside secured creditors. Conversely, members' voluntary Liquidation is initiated by solvent companies wishing to cease operations, where the assets fully cover debts, benefiting members more directly.
Compulsory Liquidation, on the other hand, is initiated by creditors through a winding-up petition to the court, often due to unpaid debts. This procedure does not require the company's consent and is used as a last resort when creditors believe the company cannot settle its debts. During compulsory Liquidation, the court is heavily involved in the process, overseeing the equitable distribution of the company's assets.
Both types of liquidation end with the company being wound up, but the control and initiation of the process vary significantly, impacting the roles and recoveries of involved parties.
Impact on creditors and Shareholders
The financial outcomes for creditors and shareholders vary greatly across different types of insolvency, including Liquidation, voluntary arrangements, and company voluntary arrangements (CVAs).
In creditors' voluntary Liquidation, the company's assets are liquidated to pay creditors. This formal legal process prioritizes the repayment of outstanding debts, often leaving shareholders with little to no return on their investment. The focus is squarely on satisfying creditors to the extent possible with the available assets.
In contrast, an individual voluntary arrangement (IVA) and a company voluntary arrangement (CVA) focus on restructuring the outstanding debts to rescue the business, offering a potential for continued operation. These insolvency procedures allow the company and its creditors to agree on a plan that permits the business to continue trading, which can result in better returns for creditors and a possibility of recovery for shareholders. However, the success of these arrangements depends greatly on the ongoing viability of the company and the agreement of the creditors.
Each type of insolvency impacts creditors and shareholders differently, depending heavily on the specific circumstances of the company's financial distress and the type of arrangement pursued. Therefore, the choice of insolvency procedure is vital in determining their financial outcomes.
What is Voluntary Liquidation, and How is it Initiated?
Voluntary Liquidation represents a method by which a solvent company can conclude its affairs with the approval of its shareholders. This process is initiated by the company's directors, who must first declare that the company can fully repay its debts within a specified timeframe, typically 12 months.
The role of a liquidator, who is appointed during this process, is vital as they oversee the orderly winding down of the company, ensuring all financial obligations are settled before distributing assets.
Steps in the Voluntary Liquidation Process
Voluntary Liquidation is a process initiated by company directors to dissolve their organization when it is unable to meet financial obligations despite not being forced into insolvency by creditors. This formal process can take the form of a creditors' Voluntary Liquidation (CVL) if the company is insolvent or a members' Voluntary Liquidation (MVL) when the company remains solvent but the owners wish to close it. In both scenarios, the liquidation process is managed by a registered insolvency practitioner.
In the case of a CVL, the directors acknowledge that the insolvent company cannot continue due to its debts, prompting them to relinquish control to the insolvency practitioner who takes charge of redistributing the company's assets to creditors. This decision is primarily driven by the need to protect the interests of creditors and may follow a voluntary arrangement (CVA) if recovery seems plausible.
Conversely, in an MVL, business owners and directors remain in control of the process until the insolvency practitioner is formally appointed to oversee the distribution of assets and closure. The primary goal here is to return investments to shareholders after settling all dues. This route is often chosen for its efficiency and the ability to preempt compulsory liquidation scenarios.
Role of a Liquidator in Voluntary Liquidation
In voluntary Liquidation, an appointed liquidator plays a pivotal role in managing the dissolution of a company that can no longer fulfil its financial obligations. This process can be initiated under two categories: members' voluntary Liquidation for solvent companies and creditors' voluntary Liquidation for companies unable to meet their debts.
Once the Liquidation is decided upon by the stakeholders or under compulsion from creditors, the formal process begins. A liquidator in voluntary Liquidation is officially appointed to take control of the business. This professional is charged with overseeing the thorough winding-up of the company's affairs, which includes realizing the company's assets to distribute to creditors and, if applicable, to shareholders.
The liquidator's duties are extensive and crucial for ensuring all legal and financial obligations are fulfilled before dissolving the company. This includes settling debts, selling assets, and handling legal disputes, ensuring that all actions are conducted fairly and transparently. For limited companies, this process ensures that all residual matters are concluded methodically, paving the way for the business to officially cease operations and be struck off the register of companies.
When a Declaration of Solvency is Required
Typically, a Declaration of Solvency is required when initiating a member's voluntary Liquidation to affirm that the company can meet its debts in full within a specified period, usually 12 months. This declaration is a vital document that distinguishes members' voluntary Liquidation from creditors' voluntary Liquidation, the latter not mandating such a declaration because it is used when a company is unable to meet its financial obligations.
When considering a member's voluntary Liquidation, directors must be fully confident in the company's ability to settle its existing debts. This process guarantees that the liquidation proceeds for the benefit of the creditors and that the company will be dissolved responsibly without outstanding financial commitments. Here are some key points regarding the Declaration of Solvency:
Directors' Responsibility: Directors must thoroughly assess the company's assets and liabilities.
Accuracy of Information: The declaration must truthfully reflect the company's financial status.
Legal Implications: Falsifying the declaration can lead to severe penalties.
Future of the Company: Ensures that the company can be dissolved without pending formal insolvency.
Protection for Creditors: Prioritizes the settlement of all debts to safeguard creditors' interests.
Thus, the declaration not only initiates a smooth liquidation process but also reinforces directors' roles in managing the end stages of their company's lifecycle responsibly.
Understanding Compulsory Liquidation
Compulsory Liquidation represents a critical phase in the insolvency process, initiated through a court order. This legal action involves the appointment of an Official Receiver to oversee the dissolution of the company.
The subsequent impact on the company's assets is profound, as they are assessed and utilized to settle outstanding debts.
The Role of the Official Receiver
Once a court issues a liquidation order, the official receiver steps in as a key figure in the compulsory liquidation process. This role is pivotal, as the official receiver becomes the liquidator tasked with overseeing the dissolution of the company. Their responsibilities include taking control of the business, securing the company's property, and evaluating the company's public record.
The official receiver's duties extend to investigating the causes of insolvency and bankruptcy. They must determine whether any misconduct has occurred, which could influence the handling of bankruptcy petitions previously filed against the company. This role is important to guarantee that all actions are executed in accordance with legal frameworks surrounding insolvency.
The process continues with the official receiver organizing the sale of the company's assets, although specifics of asset distribution are not handled by them directly in this phase. Their findings and actions must be meticulously documented to maintain transparency and accountability.
Eventually, once all processes are concluded, the company will be dissolved, ceasing its existence as a legal entity. This marks the end of the official receiver's involvement, having ensured that creditors' rights were respected, potentially in scenarios akin to creditors' voluntary Liquidation.
Impact on the Company's Assets
In compulsory Liquidation, the company's assets are immediately assessed and prepared for sale to satisfy creditor claims. This process is a key aspect of different types of insolvency, where a business has come to an end because it cannot pay its debts.
The sale of the business assets is vital in realizing the value needed to pay off creditors and finalize the dissolution process. Once the assets of the business are sold, the company will be dissolved, marking a definitive closure to its operations.
Key points to understand about the impact on a company's assets in compulsory Liquidation include:
Immediate Asset Assessment: As soon as Liquidation is declared, experts value the company's assets.
Asset Disposal: The assets are sold at market value or through auction.
Debt Settlement: Proceeds from the asset sales are used primarily to satisfy creditor claims.
Legal Closure: Following asset liquidation, the company is formally dissolved.
Contrast with Voluntary Liquidation: In creditors' voluntary liquidation or members' voluntary liquidation, the approach to handling assets might differ, typically offering more control to the company or its members over the liquidation process.
Exploring the Company Voluntary Arrangement (CVA)
A Company Voluntary Arrangement (CVA) represents a critical tool for businesses facing financial distress, enabling them to restructure debt obligations while continuing operations.
This segment will explore the structured process through which a CVA is proposed and subsequently approved, highlighting the inherent benefits this arrangement offers to a struggling company.
Additionally, we will examine the roles and responsibilities of creditors within a CVA, emphasizing their influence on the outcome of the arrangement.
How a CVA is Proposed and Approved
To propose a Company Voluntary Arrangement (CVA), a detailed proposal must be prepared by the company's directors and then submitted for approval to creditors and shareholders. This proposal assesses the likelihood of rescuing the business and must comply with the Insolvency Act, as supervised by the Insolvency Service. The objective is to offer better returns to creditors than other insolvency procedures, such as creditors' voluntary Liquidation or members' voluntary Liquidation might provide. Key elements include the valuation and potential utilization of the company's assets, maintaining control of the business whilst the arrangement is in place, and ensuring the overall benefit of creditors. A CVA aims to support struggling businesses to restructure financially without the immediate dissolution that occurs in liquidation scenarios.
Key steps in the CVA proposal process include:
Initial Assessment: Evaluating the company's financial position and the viability of continuing operations.
Engagement of an Insolvency Practitioner: To act as a nominee and oversee the proposal process.
Development of the Proposal: Outlining the terms, including how debts will be restructured.
Creditor and Shareholder Meetings: To vote on the proposal, approval requires a 75% majority by value of creditors voting.
Implementation and Monitoring: Once approved, the arrangement is managed by the practitioner until all terms are fulfilled or the company is dissolved.
Benefits of a Company Voluntary Arrangement
Exploring the benefits of a Company Voluntary Arrangement (CVA) reveals its potential to provide financially distressed companies with a structured path to recovery. A Company Voluntary Arrangement (CVA) is an insolvency procedure that enables a company to reach an agreement with creditors on the structured repayment of its debts while continuing to trade. This arrangement, governed by the Insolvency Act, serves as an alternative to bankruptcy and can prevent the company from entering into creditors' voluntary Liquidation.
A key advantage of a CVA is that it enables the business to continue operating as a going concern, preserving jobs and maintaining supplier relationships. This can be essential for business recovery, as it allows the company to generate revenue and rebuild its financial health. Additionally, CVAs often result in higher returns for creditors compared to Liquidation, where the business assets are sold off.
Here is a comparative table that highlights the distinctions between a CVA, creditors' voluntary Liquidation, and other insolvency scenarios:
Feature
CVA
Creditors' Voluntary Liquidation
Continuation of Business
Yes
No
Management Retains Control
Yes
No
Asset Liquidation
No
Yes
Impact on Credit
Less severe
More severe
Potential for Recovery
High
Low
Responsibilities of Creditors in a CVA
While a Company Voluntary Arrangement (CVA) offers numerous benefits to the struggling company, it also imposes specific responsibilities on creditors to guarantee the successful execution of the agreement. Creditors play an important role in the CVA process, which is designed to allow a company to continue operating while repaying a portion of its debts. The Insolvency Act outlines their responsibilities and is essential for both protecting their interests and supporting the underlying business's attempt to avoid creditors' Voluntary Liquidation.
Creditors must:
Assess the CVA Proposal: Thoroughly review the terms to make sure they are fair and viable.
Vote on the Proposal: Their vote determines whether the CVA is approved, requiring at least 75% in value of those voting to agree.
Monitor Compliance: Oversee the company's adherence to the agreed terms.
Claim Submission: Properly submit claims for their share of the company's assets.
Engage in Meetings: Actively participate in meetings related to the CVA to stay informed and influence outcomes.
These responsibilities ensure that while the company tries to manage its insolvency, the risk that insolvency could escalate to full Liquidation or affect limited liability partnerships with a qualifying floating charge is mitigated.
What is Administration, and When is it Used?
Administration serves as an important insolvency procedure aimed at aiding companies in financial distress in restructuring or repaying debts under legal protection.
The role of the administrator is essential during this phase, as they manage company operations and create a plan to stabilize the business financially.
This process often acts as a bridge to other recovery solutions, allowing a company to shift smoothly into future financial solvency scenarios.
Role of an Administrator in the Process
An administrator plays a pivotal role in the insolvency process, stepping in to manage a company's affairs when it cannot pay its debts. Under the Insolvency Act, Administration serves as a mechanism primarily aimed at rescuing a company as a going concern or at least achieving better results for creditors than would likely occur through immediate Liquidation. Whether the outcome involves a creditors' voluntary Liquidation or a members' voluntary Liquidation, the administrator's actions are vital.
The appointment of an administrative receiver often marks the commencement of Administration. This individual, typically an insolvency practitioner (IP), takes control of the company's assets and business operations. The entire process is complex, where the IP involves dealing with intricate financial evaluations, managing all the fees, and strategizing on whether to choose to place the company into voluntary Liquidation.
Key responsibilities of an administrator include:
Evaluating and realizing company assets
Formulating proposals for company recovery or Liquidation
Managing communications with creditors and stakeholders
Overseeing the entire process of restructuring or Liquidation
Ensuring compliance with legal and financial obligations
The role is multifaceted and filled with significant responsibilities, aiming ultimately to navigate through troubled waters in the most beneficial way possible for all parties involved.
How Administration Protects a Company
Company administration is a legal process designed to protect insolvent businesses from immediate Liquidation, allowing time to reorganize or find new ownership. Under the Insolvency Act, the Administration serves as a critical intervention to safeguard the company's assets and address the concerns of creditors, potentially steering the company away from creditors' Voluntary Liquidation.
When a company faces severe financial distress, the Administration acts as a shield against the pressing demands of creditors. This legal status halts all legal actions or proceedings against the company unless permitted by the court. The primary objective is to maximize the return to creditors while exploring the feasibility of continuing the business or selling it as a going concern. This approach not only protects the company's assets from disorganized dismantling but also aims at better outcomes for all stakeholders compared to immediate Liquidation.
The table below illustrates the key aspects of how the Administration can protect a company:
Feature
Benefit
Comparison to Liquidation
Asset Protection
Safeguards company's assets from seizure
More structured than voluntary liquidation
Legal Moratorium
Stops legal actions against the company
Provides breathing space not available in liquidation
Creditor Involvement
Creditors engage in reorganization plans
More controlled than in liquidation
Through Administration, a structured and more favourable resolution can be achieved, underlining its importance in insolvency scenarios.
Transitioning from Administration to Other Procedures
Shifting from Administration to other insolvency procedures often signifies a pivotal phase in a company's restructuring efforts. Administration serves as a protection mechanism under mainly the Insolvency Act, allowing a business to operate. At the same time, efforts are made to salvage it, either through restructuring or preparing for a sale. This process is vital when a company cannot pay its debts but has viable aspects worth saving.
Moving from Administration may lead to various outcomes, including Liquidation or the creation of a new company. In certain circumstances, if recovery is deemed unfeasible, the administrator might opt for Liquidation. This could be a creditors' voluntary Liquidation, where creditors decide to liquidate the company's assets to recoup losses, or a members' voluntary Liquidation, applicable only when the company remains solvent.
Key aspects of the shift include:
Protecting preferential creditors' rights under the Insolvency Act.
Distribution of the company's assets in accordance with the Law of Property Act.
Potential formation of a new company to salvage parts of the business.
Application of procedures that do not apply to individuals.
Ensuring all legal compliance is met during the shift process.
Such steps are pivotal in determining the future course for the business and its stakeholders.
Conclusion
To summarize, the various forms of insolvency, including Liquidation (both voluntary and compulsory) and Company Voluntary Arrangements, provide distinct pathways for companies grappling with financial distress. Each method offers a different strategy for addressing debt and financial obligations tailored to the specific circumstances of the distressed entity.
Understanding these options is crucial for stakeholders to make informed decisions that could salvage the business or facilitate a more structured dissolution process.
When a company enters administration, it signals a critical juncture in its lifecycle, often precipitated by financial distress that renders it unable to meet its debt obligations. This process is not merely a marker of failure but a strategic move towards potential recovery or orderly closure. The role of the administrator is pivotal, tasked with […]
The duration of a member voluntary Liquidation (MVL) can widely vary, typically ranging from 6 to 9 months, though the exact timeline is contingent upon several critical factors. These include the swift sale of assets, the complexity of the company's financial dealings, and the efficient resolution of any outstanding obligations. Understanding these variables is essential […]
When a company opts for voluntary liquidation, it triggers a series of meticulously regulated steps designed to guarantee the fair distribution of its assets among creditors and stakeholders. This process not only addresses the immediate financial liabilities but also influences the broader economic ecosystem, including investor confidence, employment, and industry standards. The implications extend beyond […]
An Individual Voluntary Arrangement (IVA) represents a pivotal financial tool for those grappling with considerable debt. By allowing debtors to consolidate their obligations into manageable monthly payments, an IVA not only facilitates a more structured repayment plan but also shields them from the harsh repercussions of bankruptcy. This legal framework necessitates a thorough understanding of […]
Personal insolvency, a critical financial state where individuals cannot fulfil their debt obligations, represents a pivotal challenge with far-reaching implications. This condition not only disrupts one's financial stability but also affects future creditworthiness and personal assets. As one navigates through the complexities of insolvency, understanding the available legal avenues and their long-term impacts becomes essential. […]
In today's complex financial landscape, a Company Voluntary Arrangement (CVA) emerges as an important mechanism for businesses grappling with financial difficulties, intending to avoid insolvency. This legal framework not only allows a company to settle debts over an agreed period but also presents an opportunity to restructure operations under the guidance of an appointed insolvency […]
In the complex landscape of business finance, manoeuvring insolvency can be challenging. Companies facing financial difficulties often need reliable guidance to chart the best course forward. Free insolvency advice, available through various channels, is an essential resource for struggling businesses. These services, offered by government bodies, nonprofit organizations, and licensed practitioners, help directors understand their […]
Corporate debt restructuring represents an essential tool for organizations grappling with liquidity issues, allowing them to renegotiate the terms of their financial obligations to secure ongoing operations and avoid insolvency. The variety of strategies available, including debt-for-equity swaps, debt rescheduling, and others, offer tailored solutions to fit specific corporate challenges. Each method has distinctive implications […]
Restructuring, in the context of a business, is a strategic initiative aimed at modifying the internal framework of a company to foster improved operational efficiency and financial health. This process may involve altering the company's organizational structure, debt arrangements, operations, or assets to better align with current and projected market conditions. While the concept of […]
In the complex landscape of corporate finance, understanding the nuances of insolvency is crucial for any business. Insolvency, a state where a company's liabilities exceed its assets or it cannot meet its financial obligations as they fall due, can lead to various outcomes. Liquidation and Company Voluntary Arrangements (CVAs) represent two fundamentally different paths. While […]
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.